With tracking integration, you can measure visitor and purchase behavior of your event through both browser and server-side tracking. This provides better insight into which campaigns actually generate ticket sales, allows you to build audiences of interested visitors, and enables smarter ad optimization based on people viewing tickets, starting an order, or making a purchase.
We support the following forms of tracking:
- Meta Pixel
- Meta Conversions API
- Google Tag
- GA4 Measurement Protocol
For both Meta and Google, you can choose between client-side and server-side tracking. In client-side tracking, events are sent directly from the visitor's browser to Meta or Google. This is the traditional way of measuring, but nowadays this method is increasingly limited by ad blockers, browser privacy settings, and tracking prevention from browsers like Safari and Firefox. As a result, measurements can be incomplete and conversions may be missed.
In server-side tracking, events are sent from our servers to Meta or Google. This generally provides more reliable measurements and a more complete picture of your conversions, as this method is less sensitive to ad blockers and browser restrictions.
Setting up Meta Pixel
- Copy your Pixel ID from the Meta Events Manager.
- Are you using an allow list within Meta Events Manager? If so, make sure Holibiza.nl is added.
- Go to the Holibiza Dashboard, select organization, and click on the tracking tab.
- Set tracking mode to Simple.
- Paste the Pixel ID and click Save.
- Test if the Pixel works using the Chrome Extension from Meta
Setting up Meta Conversions API
First, ensure you have a valid Pixel ID in the Holibiza Dashboard, see Setting up Meta Pixel.
- Create and copy an access token from the Meta Events Manager. Check this guide from Meta if you don't know how.
- Go to the Dashboard menu, select organization, and click on the tracking tab.
- Set tracking mode to Advanced.
- Paste the Access Token and click Save.
You can test the Conversions API within Holibiza:
- Within Meta Events Manager, go to the Test Events tab and select the Website channel.
- Copy your test_event_code from Meta.
- Paste this in the Dashboard on the tracking tab.
- Send the test. Do you see "HTTP 200" in green? This means your tracking is working well!
Setting up Google Tag
- Create a GA4 property within Google Analytics.
- Copy your Measurement ID. This starts with
G-. - Go to the Dashboard menu, select Organization, and click on the Tracking tab.
- Set tracking mode to Simple.
- Paste the Measurement ID and click Save.
- Test if the tag works using the Google Tag Assistant Chrome extension.
Setting up GA4 Measurement Protocol
First, ensure you have a valid Measurement ID, see Setting up Google Tag.
